- Sports tourism is a viable avenue for generating visitor spending and promoting local attractions and the outlying neighborhoods of a destination.
- The recently completed WRC Safari Rally event in Naivasha is estimated to have contributed 6 billion shillings in three days.
- With Kenya’s agreement to host the WRC Safari Rally until 2026, sports tourism is expected to grow rapidly.
Sporting events are becoming a major driver of economic development around the world. We estimate that the industry globally is worth around $ 620 billion (62 trillion shillings). This figure represents a significant portion of the estimated $ 4.5 trillion (450 trillion shillings) value of the tourism industry.
This was clearly demonstrated by last week’s WRC Safari Rally event in Naivasha, which reportedly contributed 6 billion shillings in three days.
Globally, the sports tourism market is considered a rapidly growing sector of the travel industry, estimated at 60.7 trillion shillings per year. Closer to home, the tourism, travel and hospitality sector directly injects nearly 294.6 billion shillings into the Kenyan economy each year, which represents around 3.7% of GDP, according to Kenya Hospitality. Report.
Sports tourism is a viable avenue for generating visitor spending and promoting local attractions and the outskirts of a destination. Besides the obvious and vast benefits of travel, sport tourism is great for the economy for the sole reason that it generates an economic impact through direct spending.
With Kenya’s agreement to host the WRC Safari Rally until 2026, sports tourism is expected to grow rapidly. There are a handful of popular areas for sports tourism in Kenya and there are many more that could be exploited.
It deserves to be developed and will significantly contribute to the diversification of post-Covid-19 tourism products. From nature-based tourism to increasing opportunities for local participation. From weekend races, to rock climbing or running a half marathon.
This type of tourism attracts tens of thousands of spectators. And guess what? These people eat, visit, stay, and probably buy a good souvenir. It’s more money for hotels, restaurants, sports facilities, gift shops, the community, and the country.
The destinations must develop products such as climbing, water sports because the players consolidate the previous achievements.