Women’s football has grown and advanced tenfold over the last few years, yet it remains unbalanced in its investment in clubs and coverage. Many clubs underfund their women’s teams and only some will invest and focus on giving them the best infrastructure and players needed to be a success; with easy accessibility for fans and viewers. Proper investment has given those teams a platform to lay out a structured and composed project that attracts players to want to play for them.
While some leagues across the world are thriving with elite competition between the top teams and some of the world’s best players, other leagues are top-heavy with less than a handful of teams competing for the title year after year. This has resulted in an imbalance in all aspects of the game. This raises the question of differing standards between these leagues and whether Europe—and by extension the UEFA Women’s Champions League—is really the ultimate goal for all players.
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